About Powerful Lifting


Powerful Lifting is a sports and fitness company that helps teach weightlifters, bodybuilders, powerlifters, and fitness enthusiasts how to get bigger, stronger, and more in-shape.

“Our aim is to help every type of lifter to get stronger, bigger, and achieve their goals.”

-Pete Schenkel, Founder of Powerful Lifting


Powerful Lifting started in 2015, using the name “Vitu Fitness”. Right away, weightlifting content was starting to be added to the site. Although it was sub-par at first, as we were not writers, the content was getting better with time. Vitu Fitness eventually decided to switch their name, and everything changed over to the new name, Powerful Lifting.

As we kept creating content, the progress was very slow. While we loved creating weightlifting content, nobody was seeing it, and we started to lose faith in the company idea. We even gave up a few times, but each time we did, something brought us back to working on building the company.

Eventually, Powerful Lifting started picking up more and more traffic and Pete started working on it full time. Today, Powerful Lifting has a few more employees than just Pete Schenkel, puts out new content every week, and is beginning to branch out to new channels like YouTube, Pinterest, and Instagram.

Powerful Lifting’s aim of helping everyone achieve their fitness goals was the original intention for the company, and it remains the same to this day. Our goal is to continue to get bigger and help even more lifters achieve their fitness goals.

Powerful Lifting is working towards getting every one of our content producers certified with the National Academy of Sports Medicine (NASM) for personal training. This is to ensure that every piece of content we put out is accurate, helpful, and up to date.

-Pete Schenkel


Pete Schenkel in Hudson, Wisconsin.

Pete Schenkel, founder of Powerful Lifting, has been into weightlifting since he was a teenager. Now, his main focus is growing Powerful Lifting and putting more information out there. He’s also currently studying to become a certified personal trainer.

Simon Roemig, a contributing writer for Powerful Lifting.

Simon joined the site in 2019 to bring unique knowledge and experience to the site. He strives to bring only the most accurate information to you and hopes to help you reach your lifting aspirations!


As mentioned above, at Powerful Lifting, we’re working on getting every one of our content producers certified with NASM for personal training. Personal training certification courses are rigorous and demand a large amount of knowledge on fitness, the human body, and helping people. For this reason, we decided that it would be best to have all of our writers certified, and we’re going to achieve this goal in early 2020!

Going forward, Powerful Lifting will continue to produce only the best and most helpful content. It’s our goal to help every type of lifter achieve whatever their goals may be, and answer any question they may have. If you have a question that you want us to answer, feel free to leave us a message on our contact page! Just click on the “Get In Touch” button on the top of this page.

Powerful Lifting is also expanding to many other outlets, such as Youtube, Instagram, Pinterest, Reddit, and many more. You can find links to these channels at the top of this page, and look out for upcoming new content. While we may be branching out in the future, our main focus will remain creating written content for our website.

Pete, the founder of Powerful Lifting, plans to take the company offline one day and open a chain of brick and mortar gyms. This goal is a long way down the road, and in the meantime, we will continue focusing on creating weightlifting, bodybuilding, powerlifting, and fitness content to get you to your goals faster.